According to NPD's Stephen Baker, "there is no compelling evidence that Flip was failing. Many experts and fans of the Flip camcorder wonder why Cisco didn't try to sell the business unit, especially since the Flip products are considered market leaders. That said, $590 million is nothing to sneeze at. In fact, Cisco spent a total of nearly $6 billion to acquire Tandberg and Starent Networks that same year. While not a small acquisition, it was by no means huge by Cisco standards. "As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network's ability to deliver on those offerings."Ĭisco bought Pure Digital, the maker of the Flip camera, in 2009 for $590 million. "We are making key, targeted moves as we align operations in support of our network-centric platform strategy," Cisco CEO John Chambers said in a statement.
The reason? The company said it is strategically realigning its business to focus on selling its core products. It's easy to understand why Internet infrastructure giant Cisco Systems needed to get out of the consumer electronics business, but did it have to send a popular product, like to the Flip camcorder, to an early grave?Ĭisco on Tuesday announced that it will stop making the Flip camera, a popular pocket-sized video camera it bought only a couple of years ago from a company called Pure Digital.
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